Blue blur, attitude king, chilli dog connoisseur – Sonic the Hedgehog is officially 35, and SEGA’s throwing a birthday bash that lasts all year.

From 1991 to Now: Sonic Speeds into His 35th Anniversary

It’s been 35 years since Sonic first dashed onto the scene in 1991, and since then he’s zoomed far beyond video games into films, TV, music, merch, and enough spin-offs to make a Chaos Emerald dizzy.

To kick off the anniversary festivities, SEGA’s dropped a flashy new trailer that zips through three and a half decades of Sonic’s greatest hits – a nostalgia-packed sprint through his pixelated origins, edgy evolutions, and big-screen glow-up.

A Full Year of Sonic Celebrations Incoming

SEGA’s not just lighting candles – they’re lighting up the whole year with a packed slate of Sonic-themed happenings. According to the press release, fans can expect:

  • Digital deep-dives into Sonic’s evolution over the years
  • Community meet-ups and fan gatherings
  • Limited-edition merch via exclusive brand collabs
  • Museum pop-ups and art exhibitions
  • Live concerts and a brand-new narrative podcast

Basically, if you’ve ever wanted to party like it’s Green Hill Zone, now’s your chance.

A Nod to the Past, a Boost Toward the Future

“We’re incredibly proud to celebrate 35 years of our beloved Sonic franchise with our fans,” said Marcella Churchill, VP of SEGA/ATLUS Brand Marketing at SEGA of America. “This milestone is not just a reflection of our past, but also a look toward the future as we continue to innovate and grow.”

Translation? Sonic’s not slowing down anytime soon – and neither are the anniversary plans.

More Surprises Yet to Come

SEGA promises even more 35th anniversary reveals as 2026 rolls on. Keep an eye on the official anniversary site for fresh updates, trailers, events, and collectible drops.

And if you’re one of those fans who never stopped running with Sonic, be sure to follow him on X, Instagram, TikTok, Facebook, Twitch, and YouTube – because the party’s just getting started.